PinnedDoes it pay off? The value and advantages of branding.Are strong brands crisis proof?Jul 20, 2023Jul 20, 2023
Logo design: why is it important to have a unique logo and why is it not? — brandguide.meLogo is a critical issue of visual identity design. Some say it is the single most important part of the visual identity, others pay…May 11, 2022May 11, 2022
New visual identity and logo for Telekom — brandguide.meTelekom, the 17 thmost valuable brand globally, is introducing its new visual identity in the spring of 2022. This is not the complete…Feb 25, 2022Feb 25, 2022
Published inbrandguide.meGreat experiences with Brand Sprint — brandguide.meAn effective workshop formatJun 16, 2021Jun 16, 2021
Published inbrandguide.mePirate brandingIs branding something pirates already did?Jun 2, 2021Jun 2, 2021
Published inbrandguide.meThe rise and fall of sans-serif typefacesI remember the typography issues we had in the early 2000s, when I was working at Disney, designing and maintaining their European…Mar 30, 2021Mar 30, 2021