Peter Sher – Medium

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Peter Sher

Does it pay off? The value and advantages of branding.

Are strong brands crisis proof?

8 min readJul 20, 2023

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Does it pay off? The value and advantages of branding.

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Pinned

Peter Sher
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brandguide.me

Top 5 trends in visual branding

7 min readJun 1, 2021

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Top 5 trends in visual branding

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Peter Sher

Logo design: why is it important to have a unique logo and why is it not? — brandguide.me

Logo is a critical issue of visual identity design. Some say it is the single most important part of the visual identity, others pay…

6 min readMay 11, 2022

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Peter Sher

New visual identity and logo for Telekom — brandguide.me

Telekom, the 17 thmost valuable brand globally, is introducing its new visual identity in the spring of 2022. This is not the complete…

4 min readFeb 25, 2022

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Peter Sher
in
brandguide.me

Great experiences with Brand Sprint — brandguide.me

An effective workshop format

6 min readJun 16, 2021

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Peter Sher
in
brandguide.me

Pirate branding

Is branding something pirates already did?

3 min readJun 2, 2021

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Pirate branding

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Peter Sher
in
brandguide.me

The rise and fall of sans-serif typefaces

I remember the typography issues we had in the early 2000s, when I was working at Disney, designing and maintaining their European…

5 min readMar 30, 2021

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The rise and fall of sans-serif typefaces

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Peter Sher

Peter Sher

Studied Civil Engineering and Architecture, and ended up running a design studio. With 20+ years experience, laying the fundaments of brands and their visual.

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